Barney, together with Ross, are the co-founders of Advisor People. The story of them back in the early 2000s, in the pub, discussing sleep problems and their search for the best sleep solutions has now become legend. Barney now acts only as a voluntary advisor for us on all things sleep and pillows. He claims he has to spend more time focussing on his day job, but we think he's really just 'practising sleep techniques'. His sleep obsession means that we enjoy dragging him back to advise us when we need his expertise.